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Help the search engines

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Assuming you've gotten all your content together, applying the techniques laid out in this guide will help you achieve a respectable search engine ranking. Just remember, content is the key, and you should always make an effort to add new content to your site so SE's have a reason to revisit.

Before following this guide's steps, make sure of the following:

- your web pages load quickly (small file sizes)
- your site doesn't contain unnecessary scripts
- your site is compatible with most browsers

Step One - Keyword

Keywords are an important part of optimization, as they help search engines associate your site with specific terms. Contrary to popular belief, the more is not the better. Try to keep it under fifteen keywords if possible. Yes, 15. Remember, you want a separate list of keywords on each web page of your site - the purpose is to get each individual page a good ranking for whatever subject matter it's dedicated to. Another thing, include a main keyword in your description tag.

Step Two - Keyword Emphasis

Using text styles such as italic and bold don't just catch the attention of your visitors, search engine bots spot them as well. The same goes for headers. On each page, try to emphasize certain key words that match up with the ones in your keywords list for that page. Do so by including them in headers, placing them on the page in bold or italics. You get the picture.

Step Three - Keyword Links

Links to other sites that have good rankings for keywords on the page you place them on can help your ranking, too. Just make sure the text for the link includes the keyword its intended to reference. Also, link to relevant web pages within your own site - ensure that all your pages get as much exposure as possible.

Step Four - Inbound Keyword Links

Quite possibly the most important (and most difficult) factor in page ranking, inbound links from other sites do a lot. Search engines take into account how many others reference your web site, and what keywords are contained in the link text for your site. Getting others to link to you is very difficult, having quality content helps. A prime example of the effect of inbound links is the notorious "miserable failure" Google bomb. Click here to see its result. Millions of people got together and linked to GWB's bio page with the keywords, "miserable failure," which caused that page to get the top placement for those keywords, even though the page has nothing to do with failure or misery.