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Speed
Load time

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Making the web pages of your site is something that must be heavily focused on from the start. It's very difficult and time consuming to go over hundreds of web pages to optimize each page and image individually. It's best to have an understanding of what increases page size from the moment you consider making a web site.

Here are some very important factors that drastically affect page load times:

Tables

Sometimes making a page look just the way you want it requires lots and lots of tables. Large tables, with a bunch of rows and columns cause large increases in page size. If you ever want to see what the size of a web page is, load it up, right click somewhere in the page, and then select Properties. If you view the page size before and after creating a table, you'll notice a significant increase in page size, which means your page will load a little slower. Try to limit your use of tables, so that your pages will load faster.

Scripts

There are tons of neat scripts out there that cause fancy things to happen when people visit your site. Maybe your link text will expand or change color on mouseover, maybe your images fade into view when you place your cursor over them. Scripts can be a lot of fun, and they can add a lot of style to your web site. Another thing scripts add is load time to your web pages. Even though special web page effects are neat, think back on when you bought something online. Did you pay attention to the effects on the site, or did you get right to what you wanted without problems? Basically, try to stay away from scripts if they're not vital to your web site.

Images

Most web pages have images. There are some things that HTML alone just can't pull off. When you're creating images or saving them onto your computer, take note of the size of the file. Each individual image can be as much as 20 times larger in file size than the entire web page you're putting it on. To reduce the size of an image before putting it on your web site, you should try saving it in different file types with your imaging software. Also, try reducing the colors displayed in the image. Sometimes you can reduce the amount of colors significantly, without being able to notice it with the human eye. If you use Photoshop, mess around with the Save for web... option under File, you'll be blown away at how much bandwith you can save.

Here's a tool you can use to see how your web pages can be improved:

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